Founders Featured in Clean Beauty Article
Are you passionate about clean beauty and wondering how to turn that passion into a successful brand?
Regeily’s founders, Christian Hawkins, and Courtney Larvadain, recently shared their journey and insights in an exclusive feature for Authority Magazine. Their story offers a compelling roadmap for anyone looking to navigate the clean beauty landscape.
In the article, Christian and Courtney outlined five critical pillars for any clean beauty brand to thrive. While each pillar is important, we’ll highlight two: a clear mission and customer education.
Christian, a licensed esthetician and Army veteran, emphasized the significance of having a clear mission at the heart of your brand. For Regeily, this mission is about delivering high-quality, clean skincare products that focus on the often-neglected 97% of skin below the neck. Christian explained that this mission isn’t just a slogan—it’s the driving force behind every decision Regeily makes. From carefully sourcing ingredients to selecting suppliers, Regeily’s mission ensures that the brand consistently delivers the best possible products to its customers. Christian shared how this unwavering commitment often requires standing firm with suppliers and vendors, demanding that every product meets Regeily’s high standards. This dedication has been key in establishing Regeily as a trusted name in the clean beauty industry, where quality and integrity are paramount.
Courtney, an entrepreneur with a strong background in digital marketing, underscored the importance of customer education in building a successful clean beauty brand. She pointed out that educating customers about the benefits of clean beauty and the importance of non-toxic ingredients is central to Regeily’s philosophy. But customer education at Regeily goes beyond simply providing information—it’s about fostering a deep understanding and trust between the brand and its community. Through live brand activations, strategic marketing efforts, and content that demystifies the clean beauty movement, Regeily ensures customers are well-informed and confident in their purchasing decisions. Courtney emphasized that this commitment to education has helped Regeily build a loyal customer base that values transparency and trusts the brand’s integrity.
The insights shared by Christian and Courtney offer a valuable blueprint for anyone looking to make their mark in the clean beauty industry. They highlight that while having a great product is essential, it’s the commitment to a clear mission and the dedication to educating customers that truly set a brand apart. These pillars are not just theoretical—they are the very foundations upon which Regeily has built its success.
Want to dive deeper into the other pillars that Christian and Courtney discussed? Check out the full article in Authority Magazine here or watch the accompanying YouTube video to get more insights into what makes Regeily a leader in the clean beauty industry. Whether you’re a beauty entrepreneur or an enthusiast, their interview showcases practical advice for anyone looking to succeed in this space.