From Battlefields to Self-Care: How Military Service Inspired a Veteran-Owned Skincare Business

On Veterans Day, we pay tribute to the brave individuals who've served in the military, often enduring inconsistent conditions and challenges. But what might not be immediately apparent is the connection between military service and self-care, especially in the realm of skincare. I'm Christian Hawkins, CEO of Regiely Skin Care. As a veteran, I want to share how my experience during deployment, turned into lessons that shaped the foundation of Regeily.

Discovering Femininity in the Midst of Battle:

While deployed, I found that one of the few ways to connect with my feminine side was through the products I used on my skin beneath my uniform. Skincare became an intimate ritual, a moment of respite from the harsh reality of my surroundings. The scents and textures of these products allowed me to momentarily forget where I was and indulge in a ritual that was all about me. It became a lifeline, a way to feel like myself after a long and grueling day.

While it may seem unusual to associate skincare with the military, I experienced firsthand while stationed in Afghanistan, how foreign water purification processes can be harsh on the skin. As the largest organ of the body, the skin suffers from the heavily treated water. This realization has led me to the idea of Regeily and to apply my military-bred skills to creating products that provide skin and body care solutions from the neck down.

After my military service, I embarked on a new journey, becoming a licensed esthetician and massage therapist. My goal was clear: to one day create a skincare line that could offer the same sense of resolve and peace that my regimen had offered me during my deployment.

 Regeily Skin Care is a tribute to that time in the military, and here is how the values I learned shaped our brand, mission, and products.

Adaptability:

The military teaches adaptability through unpredictable situations.

- I apply this in skincare by offering products adaptable to different skin types and seasonal changes.

- Our skincare adapts to the ever-evolving needs of your skin.

Teamwork:

The military relies on teamwork for mission success.

- We emphasize teamwork in skincare because our products work together harmoniously.

- Cleansers break down impurities, while serums and moisturizers build the skin back up.

Commitment:

- Commitment is core in military service to duties and comrades.

- I bring this commitment to skincare, creating products dedicated to your skin's well-being.

- A committed skincare routine ensures radiant, healthy skin.

Discipline & Resiliency:

- Discipline and resilience are vital military attributes.

- Our skincare products provide amazing results with disciplined use of our structured regimen.

- They were created to be resilient in overcoming various skin challenges, like dehydrated and aging skin.

As we honor those who serve on Veteran's Day, we celebrate not just their sacrifices but also the transferrable skills learned to create something meaningful beyond the battlefield. Regeily Skin Care exemplifies how the lessons of discipline, teamwork, commitment, and adaptability taught in the military can be translated into a successful self-care business and dedicated skincare routine.

Our products are the result of a journey that started on the frontlines and continued past them. The strategic approach of military life finds a new home in the world of skincare and beauty. We invite you to embrace discipline with a Regeily Skin Care routine and experience the transformation it can bring to your skin